CYCLES, D&AD 2019, RUNNER UP.

The challenge was to change the way the world thinks about menstruation issues and undo the social stigmas surrounding them. 

A tough cookie to crack. As this stigma develops in the playground, changing young children's perspectives may effectively tackle the issue.

The interactive book flys you through a journey about life's 5 natural cycles. Accompanied by the cycles
bee we learn more about the Moon, Water, Air, Plants
and Girls. 


 

Advertising // Social design // Editorial // Illustration // Interactive

 

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