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Branding // Website // E-commerce // UI

I worked on an e-commerce website for Rita Ora's swimwear line, ORASWIM, while at Xanda. The goal was to create a modern and sleek website to showcase the swimwear and drive sales. I used a muted colour palette to keep the focus on the swimwear and designed the website to have a strong and stylish look similar to high-street retailers such as ASOS, NIKE, and BooHoo.

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Weekly sprints

After each week-long sprint, we held meetings with the client.  Figma was used to directly collaborate with the client. This made it easy to walk the client through from concept to the final designs. 

Point Cards

After each sprint, I held retro meetings with Oraswims managers and stakeholders to reflect on achievements from the previous sprint and identify areas for improvement.


We jotted down points on cards in Figma, then collaboratively categorized and discussed
our thoughts.

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Responsive Design

The full design has 3 versions. Desktop, mobile and tablet. All other screens are catered for with breakpoints that I set with developers to respond to the other popular screen sizes from 4K screens down to the smallest smartphones.


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